Vantage Toyota
'Man Who Can' campaign

The challenge

The large motor group - Vantage Toyota, wanted a way to communicate to customers old and new that they not only had fantastic offers on all new model cars, but also that the way they manage their sales team had changed which would make the car buying experience much quicker and easier.

Our solution

A cross-media campaign was developed that incorporated, DM postcards, e-marketing and pURLS. The campaign - "The Man That Can" promoted the idea that the salesperson you deal with instore, is the man who can make the decision to give you the best deal possible.

View the detailed case study with results here

Services used

• Print
• Creative
• e-marketing
• Personalisation
• pURL